A Local London Brand
UK Family-Run Business
A Simple, Minimalist Aesthetic
Natural, Organic Ingredients
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🌽 Corn + Coconut cleanser
Caprylyl/capryl glucoside is a plant derived cleanser (from corn + coconut) that lifts everyday buildup so your hair feels clean, light, and quietly cared for
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🥥 Coconut Cleanser
Cocamidopropyl betaine is a coconut derived cleanser that creates a gentle lather to cleanse your hair while helping it feel soft and comfortable to the touch
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🥒 Aloe Vera
Aloe barbadensis leaf juice powder helps soothe and hydrate so your hair + scalp feel calm, conditioned, and freshly balanced
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🌾 Wheat Protein
Hydrolysed wheat protein helps strengthen your hair and provides recovery of damaged hair
Ingredients List
- Aqua (water)
- Caprylyl/Capryl Glucoside (plant-based surfactant derived from corn, coconuts, and other plant materials)
- Cocamidopropyl Betaine (a naturally derived fatty acid from coconut oil)
- Glycerin (skin moisturizer, a natural compound derived from vegetable oils)
- Polysorbate 20
- Phenoxyethanol
- Xanthan Gum (derived from plant-based sugars)
- Citric Acid (a weak organic acid that occurs naturally in produce, such as citrus fruits)
- Aloe Barbadensis Leaf Juice Powder (a vegetable sap powder that comes from the dried leaves of the aloe vera plant)
- Sodium Benzoate (this acid can be found in many commonplace plants, such as tomatoes, cloves, cinnamon, apples, and cranberries)
- Hydrolysed Wheat Protein (an amber coloured liquid derived from wheat germ)
- Potassium Sorbate (a naturally occurring unsaturated fatty acid)
Directions For Use
- Thoroughly wet hair with warm water
- Dispense a small amount into palms
- Apply to the scalp first and massage in with fingertips for 30 to 60 seconds to build a lather
- Work the lather through mid-lengths and ends
- Rinse thoroughly with warm water
- Follow with conditioner if desired
For external use only. Avoid contact with eyes. If contact occurs, rinse well with water. If irritation occurs, discontinue use. Keep out of reach of children and pets.
Storage
Store in a cool, dry place away from direct sunlight and heat. For best results, use within 12 months of opening.
Refillable Glass Bottles
Our bottles are made of glass — not just for elegance, but for integrity. Unlike plastic, glass doesn’t leach, warp, or pollute. It’s endlessly reusable, fully recyclable, and feels as good in your hand as it does for the planet. A simple switch that speaks volumes about what we value: purity, sustainability, and long-term care.
We use sustainable packaging:
✓ 100% Recyclable Glass Bottles
- 76% of glass is recycled in the UK
✓ Shipped in 100% Recyclable Packaging:
✓ 100% Recyclable Cardboard Boxes
✓ 100% Recyclable Shredded Paper
✓ 100% Biodegradable Packing Peanuts
Trusted by 2,000+ Londoners
