A Local London Brand
UK Family-Run Business
A Simple, Minimalist Aesthetic
Plant-Based Ingredients
Ingredients
The liquid for our diffusers is made using a vegan base, which is 99.5% glycerine, derived from non-GMO plant oils (predominantly rapeseed and sunflower oils).
▪️ The Chelsea
Delicate and floral with warm undertones of amber
▪️ The Kensington
A sophisticated blend of cedarwood and smoked vanilla, a nod to the opulent appeal of Kensington itself
▪️ The Notting Hill
Brings together ripe peach and fragrant jasmine, for a bright, exotic fragrance
▪️ The Hampstead
Blends bright citrus notes of mandarin with creamy + spicy tonka bean
Directions For Use
- Place the diffuser bottle on a stable, level surface away from direct sunlight, heat sources, and open flames
- Remove the cap and insert the reeds into the bottle
- Allow the reeds to absorb the fragrance oil, then flip the reeds to start the diffusion
- For a stronger scent, use more reeds and flip them more often; for a lighter scent, use fewer reeds
- Flip the reeds every 3 to 7 days (or as needed) to refresh the fragrance
- Wash hands after handling the reeds or fragrance oil, and wipe up any spills immediately to avoid staining surfaces
Do not ingest. Avoid contact with eyes and skin. If contact occurs, rinse well with water. Keep away from flames and sources of ignition. Spilled oil may damage surfaces; place on a protective tray if needed. Keep out of reach of children and pets.
Please note the liquid also includes a small amount of synthetic acetone (the compound that evaporates and 'throws' the scent) which can cause irritation to eyes and skin. Please handle with care. If irritation occurs, discontinue use.
Storage
Store in a cool, dry place away from direct sunlight, heat, and sources of ignition. For best results, use within 12 months of opening.
Refillable Glass Bottles
Our bottles are made of glass — not just for elegance, but for integrity. Unlike plastic, glass doesn’t leach, warp, or pollute. It’s endlessly reusable, fully recyclable, and feels as good in your hand as it does for the planet. A simple switch that speaks volumes about what we value: purity, sustainability, and long-term care.
We use sustainable packaging:
✓ 100% Recyclable Glass Bottles
- 76% of glass is recycled in the UK
✓ Shipped in 100% Recyclable Packaging:
✓ 100% Recyclable Cardboard Boxes
✓ 100% Recyclable Shredded Paper
✓ 100% Biodegradable Packing Peanuts
Trusted by 2,000+ Londoners
